Sales & Marketing Strategy

We help Tier 1 corporates scale revenue through strategy, not guesswork.

A boutique consultancy partnering with enterprise commercial leaders to audit pipelines, sharpen positioning, and architect sales strategies that compound.

First Contact Consultants — Transform your sales and marketing: sales funnel & system development, market & competitor analysis, brand positioning, and sales strategy.

Trusted by commercial leaders at global enterprises

MERIDIAN
NORTHSTAR
AXIS GROUP
VANGUARD
HELIOS
KEYSTONE

Core Areas

A closer look at the five disciplines.

Each area is a standalone engagement — and each one compounds with the others. Here's what we actually do inside the work.

01Sales Funnel Audit

Find the leaks. Recover the revenue.

A forensic, stage-by-stage diagnostic of your pipeline — from demand generation to close — that surfaces structural leakage, conversion bottlenecks, and the data blind spots quietly costing you deals.

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What's covered

  • Stage-by-stage conversion model
  • Leakage map with root-cause analysis
  • Prioritized remediation roadmap
  • Commercial KPI scorecard

02Industry Analysis

Anchor strategy in evidence, not anecdote.

Rigorous sizing, segmentation, and trend analysis that gives leadership a defensible view of where to play, where to invest, and where the market is heading next.

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What's covered

  • TAM / SAM / SOM modeling
  • Segment prioritization matrix
  • Trend & disruption forecast
  • Opportunity heatmap

03Competitor Analysis

Know exactly where you win — and where you don't.

Deep benchmarking of direct, indirect, and emerging competitors across proposition, pricing, go-to-market, and brand — so your differentiation is built on fact, not assumption.

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What's covered

  • Competitive positioning matrix
  • Proposition & pricing benchmark
  • Win/loss pattern analysis
  • Whitespace opportunity map

04Brand Positioning

Sharpen the story enterprise buyers actually remember.

Reposition your offering around buyer insight — not internal preference — with a unified narrative that marketing, sales, and leadership can all execute against.

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What's covered

  • Positioning statement & narrative
  • Messaging hierarchy & proof points
  • Buyer persona & jobs-to-be-done
  • Sales-ready value framework

05Sales Strategy

A commercial blueprint built to compound.

Go-to-market model, coverage, enablement, and execution cadence — assembled into a single roadmap your sales organization can run from Monday morning.

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What's covered

  • GTM model & coverage plan
  • Account & territory strategy
  • Sales enablement framework
  • Execution roadmap with 90-day milestones

Why First Contact Consultants

Built for the scrutiny of enterprise boardrooms.

We're not generalists. We're commercial strategists trained in the language, rigor, and pace of Tier 1 corporates.

Tier 1 experience

Advisors who've operated inside Fortune 500 commercial organizations.

Evidence over opinion

Every recommendation is grounded in market data and validated analysis.

Execution ready

We don't hand over slides — we build roadmaps your teams can run.

Boutique engagement

Senior partners stay close to the work. No junior handoffs.

Featured Case Study

How a global FMCG leader reclaimed $42M in leaked pipeline.

A funnel audit uncovered four structural drop-offs between MQL and SQL. Within two quarters of remediation, conversion lifted 31% and win-rate climbed nine points.

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+31%
MQL→SQL conversion
+9pts
Enterprise win-rate
$42M
Pipeline recovered
2Q
Time to impact

"They brought a level of commercial rigor we hadn't seen from any consultancy — and a roadmap our sales org could actually run on Monday."

Chief Revenue Officer · Global B2B Technology Leader

Start the conversation

Tell us where revenue is leaking. We'll show you where it's hiding.

Share a few details and a partner will respond within one business day with an initial point of view — no pitch deck, no obligation.

  • Reviewed personally by a senior partner
  • 30-minute confidential call
  • Tailored scope only if there's a fit

Request a consultation

All enquiries are strictly confidential.

We'll never share your details. Reply within 1 business day.